Starting Your Own Publishing Company

While it’s many an author’s dream to have their book published, it’s unfortunately, also a rarity. Not only is the process of querying agents and publishing companies a lengthy and daunting one, it’s also one that ends in rejection 95% of the time—even for some whose writing is on the level of best-selling authors. To avoid rejection and delays in getting their book to their audience, some authors choose self-publishing. You can contract with a […]

Traditional publishing vs self publishing: A Comic

A writer/editor contractor, whom I often work with often, sent me this comic from The New Yorker magazine. The reality is, whether you self-publish, or publish through a Vanity publisher or traditional publisher, you will have to market your own book. Period! Actually, traditional publishers are only interested in authors (specifically non-fiction authors) who already have a built-in audience, a following, prospects, basically a list of people who are interested in your message. Did you […]

10 Tips to Get Free Publicity (Blog with Audio)

My good friend, Sally Shields, and I recently held a teleseminar on Publicity Secrets Revealed: What Every PR Firm Doesn’t Want You to Know About! It was so successful that I want to share those secrets with even more business owners, entrepreneurs and authors, showing them how they, too, can navigate the world of publishing and marketing and get the publicity they need and deserve. If you’ve already written a book, that’s great! But by […]

How to Attract Customers with your Book Title

It’s not easy for an author to create buzz about his or her book. That’s especially true for first-time authors who don’t yet have a following. But, it’s not impossible, and a couple authors have found a unique and effective way to attract readers. Experienced authors know that the competition is fierce. In order to vie other authors for you percentage of sales, you need a lot of PR and marketing. To get the word […]

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