Picking a Book Title That Sells

First impressions count. We judge books superficially. That’s reality. In this age of streaming media, instant downloads, and lightning speed communications, to get someone’s attention, you really have to stand out. You have to pique interest from the start—and then, it’s up to your content, your work, to keep them hooked. You may have penned the best business strategy book, the most effective diet tips, or the most inspirational memoir. But without the right title, […]

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