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From The Blog

The Book Title Formula

Do Book Titles follow a formula? ABSOLUTELY! I teach that the title of the book is the NOUN … More »

The Clear Story Format

How are you contributing to a “Global Conversation”? Thought leaders contribute to global … More »

Writing a “how to” or prescriptive book.

 A "how to" book gives practical advice on a subject, usual using a step-by-step formula. Same … More »


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