Often, authors are under the misguided impression that all they have to do is write a book and it will sell like hotcakes, flying off the shelves. Unfortunately, even the best-written books can produce discouraging sales numbers without the right publicity and marketing efforts. It takes a plan and a concerted effort, but no plan will work without one vital ingredient—word-of-mouth buzz. In fact, a whopping 80% of book sales are attributed to word-of-mouth marketing. […]