Books Have Many Paths, So Choose Wisely

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“‘I get to’ is the most powerful reframing tool I think that’s out there, because of its simplicity.” – Alicia Dunams

Alicia Dunams is an executive coach, entrepreneur and author who has coached thousands of leaders and experts from their initial ideas to published books — helping them share their messages, build businesses and connect with like-minded individuals.

During the 2008 recession, Alicia used those same tools on herself.

Shifting away from a one-to-one coaching method, she pivoted to a one-to-many model and launched what would become her signature course, “Best Seller in a Weekend.” During this time of hardship, she took the advice she gave to her clients by, first, selling the idea of her course and then creating a five-step formula that supported the program.

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