Starting A Cult Of Improvement And Success With Braxton Amundson

  It’s only common for people to associate cults with a stigma considering its history of brainwash violence. However, Braxton Amundson, realized how a cult could be used for success in the modern age. Braxton is the author of Let’s Start A Cult: The Power of Radical Belief. He gives his insight on how cults […]

The Book Title Formula

Do Book Titles follow a formula? ABSOLUTELY! I teach that the title of the book is the NOUN and the subtitle is a VERB. The subtitle of the book will convey to the reader what transformation will occur by reading the book. People want to read your book: ✅To transform and grow. ✅ To be […]

The Clear Story Format

How are you contributing to a “Global Conversation”? Thought leaders contribute to global conversations (social challenges, human capital, injustice, leadership, politics, performance, healthcare, and wellness, etc.) Thought leaders write books to tell stories, share solutions, contribute critiques, and introduce new ways of thinking and being. When you begin to write a book, I invite you […]

Writing a “how to” or prescriptive book.

 A “how to” book gives practical advice on a subject, usual using a step-by-step formula. Same as a “prescriptive” book, which outlines a method or formula to solve a problem. When you outline your book, you want to on the following: ✅ Target Audience ✅ Their Pain Point ✅ Your Solution This makes “how […]

What Moves the Needle for Great PR and Publicity?

Which may leave a lot of their clients with a bad taste in their mouth. Which begs the question… What moves the needle for great PR and publicity? Understanding your client’s story (not treating them like a transaction) Ensuring your clients’ win & they will ensure you win – RECIPROCITY Appearing on “evergreen” media, like […]

Surviving Category Five Situations With Resilience And Support With Christine Perakis

  Building resilience in life isn’t as easy as it sounds, but with the right support, it might actually be simpler than you think. The Resilient Leader, Christine Perakis’ second book is about strategies you can use to navigate life and business. Christine joins Alicia Dunams to share a life changing event in Christine’s life […]

Can you use to build your email list?

QUICK HACK… Can you use to build your email list? Yes… Once you write a book, you want to make sure you have the following elements: 1) A special “opt-in” link in the first 10% of the book. (Like on the Copyright page or the page before your Table of Contents) 2) An ebook […]

Why Write a Book?

Why Write a Book? I always ask my clients, “What’s Your Why?” Before you start any project, whether writing a book, starting a podcast, starting a blog etc., you want to go deep into your “Why?” First off, writing a book has many benefits, including: ✅ Establishing credibility ✅ Attracting potential clients ✅ Productizing your […]

How to Leverage to Build Your Personal Brand

People use Google to Research… People use Amazon to Buy… Amazon is the buyer’s search engine… AND it’s a great tool to build your personal brand by writing and selling a book. On, people search for books that solve their problems. So writing a book focusing on your target audience, their pain point, and […]

Finding Your Fire And Unleashing Your Beast With Shawn Antonio

  Shawn Antonio saw a common theme in those who’ve reached the pinnacle of success, which is sadness. This prompted him to write his book, Finding Your Fire Series: Be the Beast You Are, followed by Having Amazing Relationships merely three months later. The series is about unlearning all the bad conditioning and traumas that […]

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