Do Book Titles follow a formula? ABSOLUTELY! I teach that the title of the book is the NOUN and the subtitle is a VERB. The subtitle of the book will convey to the reader what transformation will occur by reading the book. People want to read your book: ✅To transform and grow. ✅ To be entertained. ✅ To learn. And you will peak the reader’s interest with your book title and subtitle. Watch today’s video […]
The Clear Story Format
March 30, 2020 by Leave a Comment
How are you contributing to a “Global Conversation”? Thought leaders contribute to global conversations (social challenges, human capital, injustice, leadership, politics, performance, healthcare, and wellness, etc.) Thought leaders write books to tell stories, share solutions, contribute critiques, and introduce new ways of thinking and being. When you begin to write a book, I invite you to think about how you will: ✅Bust Myths ✅Disrupt the Status Quo ✅Contribute to a Global Conversation The Clear Story […]
Writing a “how to” or prescriptive book.
March 24, 2020 by Leave a Comment
A “how to” book gives practical advice on a subject, usual using a step-by-step formula. Same as a “prescriptive” book, which outlines a method or formula to solve a problem. When you outline your book, you want to on the following: ✅ Target Audience ✅ Their Pain Point ✅ Your Solution This makes “how to” or prescriptive books great “business cards” to attract not only prospects, but speaking and industry panel opportunities. In today’s […]
What Moves the Needle for Great PR and Publicity?
March 24, 2020 by Leave a Comment
Which may leave a lot of their clients with a bad taste in their mouth. Which begs the question… What moves the needle for great PR and publicity? Understanding your client’s story (not treating them like a transaction) Ensuring your clients’ win & they will ensure you win – RECIPROCITY Appearing on “evergreen” media, like podcasts, that are searchable and timeles Appearing on shows or podcasts with popular hosts w/ a raving fan base (like […]
Surviving Category Five Situations With Resilience And Support With Christine Perakis
March 24, 2020 by 5 Comments
Building resilience in life isn’t as easy as it sounds, but with the right support, it might actually be simpler than you think. The Resilient Leader, Christine Perakis’ second book is about strategies you can use to navigate life and business. Christine joins Alicia Dunams to share a life changing event in Christine’s life that served as an inspiration for the book. They discuss how something as simple as a pen and paper can […]
Can you use Amazon.com to build your email list?
March 22, 2020 by
QUICK HACK… Can you use Amazon.com to build your email list? Yes… Once you write a book, you want to make sure you have the following elements: 1) A special “opt-in” link in the first 10% of the book. (Like on the Copyright page or the page before your Table of Contents) 2) An ebook version of the book. When people are perusing your book on Amazon.com, and they click on the “Look Inside The […]
Why Write a Book?
March 22, 2020 by
Why Write a Book? I always ask my clients, “What’s Your Why?” Before you start any project, whether writing a book, starting a podcast, starting a blog etc., you want to go deep into your “Why?” First off, writing a book has many benefits, including: ✅ Establishing credibility ✅ Attracting potential clients ✅ Productizing your expertise Now, let’s determine how YOU can benefit from writing a book… Find out “What’s Your Why” in today’s video. […]
How to Leverage Amazon.com to Build Your Personal Brand
March 20, 2020 by
People use Google to Research… People use Amazon to Buy… Amazon is the buyer’s search engine… AND it’s a great tool to build your personal brand by writing and selling a book. On Amazon.com, people search for books that solve their problems. So writing a book focusing on your target audience, their pain point, and how you will solve it will position you to be found via Amazon search. ✅ Amazon is a massive search […]
Finding Your Fire And Unleashing Your Beast With Shawn Antonio
March 10, 2020 by
Shawn Antonio saw a common theme in those who’ve reached the pinnacle of success, which is sadness. This prompted him to write his book, Finding Your Fire Series: Be the Beast You Are, followed by Having Amazing Relationships merely three months later. The series is about unlearning all the bad conditioning and traumas that have gotten in the way of you being you. He discusses how finding your frequency can attract others to you. […]
The question Oprah heard again and again.
March 4, 2020 by
This past weekend I went to Oprah’s 2020 Vision: Your Life on Focus Tour in Los Angeles. From beginning to end, the full-day event was nothing but inspirational, soul stirring, and heart opening as Oprah and guests shared their life lessons, and what it takes to live life “on purpose.” Oprah shared a story about interviewing the likes of Beyoncé, Barack Obama, Tom Cruise, and thousands of other guests during her 25-year tenure on […]
Recent Comments