What Moves the Needle for Great PR and Publicity?

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Which may leave a lot of their clients with a bad taste in their mouth.

Which begs the question…

What moves the needle for great PR and publicity?

  • Understanding your client’s story (not treating them like a transaction)
  • Ensuring your clients’ win & they will ensure you win – RECIPROCITY
  • Appearing on “evergreen” media, like podcasts, that are searchable and timeles
  • Appearing on shows or podcasts with popular hosts w/ a raving fan base (like Impact Theory hosted by Tom Bilyeu)

Check out my client’s experience with his PR agency. I think it’s a great reminder for us all.

(You can also watch this video on my Youtube Channel)

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