The reality of traditional publishing...

A writer/editor contractor, whom I often work with often, sent me this comic from The New Yorker magazine. The reality is, whether you self-publish, or publish through a Vanity publisher or traditional publisher, you will have to market your own book. Period! Actually, traditional publishers are only interested in authors (specifically non-fiction authors) who already have a built-in audience, a following, prospects, basically a list of people who are interested in your message.

Did you think writing the book was the hard part? Well, the reality is that marketing is the true challenge….