One of the most neglected steps in securing speaking engagements is in creating a bio. A bio is more than an “About the Speaker” paragraph—it’s your sales pitch! So, to attract event planners, your bio has to sell you more than the competition. It has to pack your expertise and your experience, but it also has to have that ‘pop’ that tells them just why you and only you are the perfect speaker for their event! This is one area where a canned ‘about me’ bio simply won’t work.
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