How to Write a Speaker Bio that Impresses

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One of the most neglected steps in securing speaking engagements is in creating a bio. A bio is more than an “About the Speaker” paragraph—it’s your sales pitch! So, to attract event planners, your bio has to sell you more than the competition. It has to pack your expertise and your experience, but it also has to have that ‘pop’ that tells them just why you and only you are the perfect speaker for their event! This is one area where a canned ‘about me’ bio simply won’t work.

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  • http://www.canadianhealthcoach.com Shaunna

    Great blog post Alicia!

  • http://www.aliciadunams.com Alicia Dunams

    Glad you like, Shaunna.
    I use the same formula to book my speaking gigs.
    If you provide everything the event coordinator/promoter needs,
    you will make their life easier and they will thank you for it!

  • http://twitter.com/feliciaslattery Felicia Slattery

    Nicely done! Look at you appearing in the big media again. You rock :-)

    And you are so right about creating a speaker bio that sells. If all a meeting planner or possible audience member get to see is your bio, would they be compelled to see more? Excellent useful tips & ideas, Alicia. I tweeted for you.
    Felicia

  • http://www.aliciadunams.com Alicia Dunams

    Felicia, thanks for the props. When you make a meeting planner's job easier, they'll love you for it! It's important to deliver niche presentations and salient take-aways! Show them that you can deliver. Thanks for the tweet.

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