How to Leverage Amazon.com to Build Your Personal Brand

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People use Google to Research… People use Amazon to Buy…

Amazon is the buyer’s search engine…

AND it’s a great tool to build your personal brand by writing and selling a book.

On Amazon.com, people search for books that solve their problems. So writing a book focusing on your target audience, their pain point, and how you will solve it will position you to be found via Amazon search.

✅ Amazon is a massive search engine — are you visible there?
✅ People search for books that solve their problems. What problems does your book solve?
✅ Writing a book is a great way to expand your product reach, service or consulting offerings

Here’s some Amazon stats you might not know:

Each month more than 197 million people around the world get on their devices and visit Amazon.
In 2018, Amazon’s share of the US eCommerce market hit 49%. That’s 5% of all retail spent across the entire country.
Amazon sells more than 12 million products.

Watch a quick clip on how to use Amazon to build your personal brand by writing a book.

Watch this Video on my Youtube Channel.

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