Archive for September, 2009
How to Attract Customers with your Book Title
Being Fat Sucks!
It’s not easy for an author to create buzz about his or her book. That’s especially true for first-time authors who don’t yet have a following. But, it’s not impossible, and a couple authors have found a unique and effective way to attract readers.
Experienced authors know that the competition is fierce. In order to vie other authors for you percentage of sales, you need a lot of PR and marketing. To get the word out and brand your name and message, you have to cut through the clutter and find your own niche—your own market. One great way to do that is to give your book an irreverent, controversial title that will attract curiosity, promote conversation and create “shock and awe.”
What's Your Poo Telling You?
Recently, two books which have used this concept have demonstrated its value: Being Fat Sucks by Lisa Lewis, and What’s Your Poo Telling You, a book penned by a doctor who coincidentally calls himself Dr. Stool. Think about it—how many people do you know who would rush out to buy a book about poo? Not many, I’m sure. But by writing about the subject in a comical way, complete with some very innovative illustrations, Dr. Stool has turned a serious and dry medical topic into a novelty or gift book, earning it a strategic placement next to the cash register at major book retail stores. Because he made light of a serious medical concern, millions have been entertained while they were educated on the importance of looking in the toilet.
My client, author Lisa Lewis, had a similar approach. She wrote Being Fat Sucks in such a way that it would hit people in gut and sock them in their ego. The title tells it like it is, and so does the book, which is why Lewis was able to take a personal development story and use it to create an individual brand as a frank, open, and sincere speaker and weight-loss consultant.
The end result? Both have authored business books in the self-help genre which are successfully marketing their message, building their brand, and establishing themselves as experts, while benefiting from their book’s profits.
So, when you’re writing your book, look at it from all angles. Is there a better way you can position yourself within the industry, attracting more readers and becoming a household name? Whether it’s changing your title or the delivery of your message, find the best way to create a buzz about your book and attract more readers than the competition. You’re unique, and your book should be, too.
Check out the books today!
What’s Your Poo Telling You?
Being Fat Sucks!
Quick FYI – Don’t miss out!
Just a quick FYI:
Tomorrow, September 22 at 10pm EST, celebrity branding expert, David Dunham and I are launching “Your Celebrity Brand,” the monthly mentorship call that will help YOU build your “Celebrity Brand” and increase your net worth. To obtain access to this exclusive program for the inaugural price of $17, go to http://www.yourcelebritybrand.com/actnow/ and use the promo code: BRAND.
YourCelebrityBrand.com
And, if you didn’t listen in on our preview call recorded a few weeks back, go to http://www.yourcelebritybrand.com/teleseminar/ and get ready to be inspired to take your brand and business to ‘celebrity’ level!
Build Your Celebrity Brand and Increase Your Net Worth
YourCelebrityBrand.com
Most of the people David Dunham and I come into connect with want to be celebrities. I’m not talking about actors or musicians, or the Hollywood types, but rather people who brand themselves and their product or service and become so successful that the public identifies them with it.
So, you’re an entrepreneur, a business owner, or an artist, and you want to dip into or own your corner of the market. Having a great product, message, or idea simply isn’t enough—at least in this economy. In order to be truly successful, you need more. You need You! You must become the chief marketer and front man, earning the approval and trust of the public before they’ll invest in you or your product.
To put it simply, you’re going to have to become a celebrity, branding yourself so that people identify you with your industry. Tiger Woods is the celebrity of golf, medicine can claim Dr. Oz, and finance has Suze Orman, among others. The one thing these people have in common is they’ve branded themselves. They learned their job, improved their skills and knowledge, and built an empire with it. Their names are now synonymous with what they do.
Sound tough? It can be. That’s why we developed our monthly mentorship program, YourCelebrityBrand.com. But to get started, the following five must-do steps to help you build your own celebrity brand and increase your net worth.
Step One: Develop a flawless plan using the 30-thousand level view. Where do you see yourself 1 year from now? 5 years? What intellectual property do you have to offer? How do you monetize it?
Step Two: Write a book establishing yourself as an authority. If you can’t write it or don’t have time, hire a writer to write it for you or a good editor who can clean up your manuscript. Using a traditional publisher or self-publishing, authoring a book builds your base, generates revenue, and markets your message. It automatically makes you a sought-after expert in your field.
Step Three: Exposure, exposure, exposure! Develop a PR and marketing strategy that includes broadcast and print media, television, Webisode on MSN, social media, etc.
Step Four: Develop intellectual property, including ancillary and derivative products. Got a book? Consider adding audio and video CDs, newsletters, blogs, and additional products.
Step Five: Plan your work and work your plan. Map your goals. Set yourself up for future books by not giving away the store with your first book. Give your followers a reason to want more! Plan your success by taking yourself from where you are to every place you want to be down the road. Kathy Ireland did it, so did Suzanne Sommers. They had a career, built a following, and used it to create an empire by becoming an image and authority for products in entirely different industries.
Those are the five key steps between you and fame! Build your brand and take the first step toward becoming a celebrity. The stage is yours, start climbing! To listen to our full hour info-packed teleseminar (for free!), sign up at http://yourcelebritybrand.com, and also receive the bonus gift of Business Innovator Secrets: 5 Innovation Tips to Increase Your Bottom Line, an interview with VC and best-selling business writer, Bill Glynn.
Book Profits: Selling Foreign Rights (Picture)
In my teleseminar and blog post, 17 ways to Make Money and Boost Your Business with a Published Book, I discuss the potential revenue opportunities from selling the foreign rights of your U.S. published book.
Well, last week, I had six books delivered from my Korean publisher (see picture below)!
In this foreign rights deal, I got a book advance, and will make residuals from book sales.
So, if you have a book and are looking make some money, you should look to foreign publishers to translate it into Spanish, Vietnamese, French, Korean, etc. Every language represents a potential audience – and pay day!
