17 Ways to Make More Money and Boost Your Business With a Published Book!

If I’ve said it once, I’ve said it a million times: You don’t publish a book in order to make money. Unless your name is Steven King or Danielle Steele, do not look to book sales as your get-rich-quick scheme.

That said, publishing a book is a great way to make money. If that sounds like a contradiction, read on.

Your book is a tool for creating multiple streams of revenue. It’s a calling card, a résumé, a sales tool, and a door-opener. I can provide you with all the information you’ll need to leverage this tool most effectively, beginning with…

17 Ways to Make Money and Boost Your Business With a Published Book.

1. Increasing Your Core Business. Nothing marks you as an expert in your field better than a book with your name on the cover. When you’ve written a book, you become an author, and people regard you as an authoritative voice. As an expert, you can charge higher fees for your goods or services – a book can as much as quadruple your current asking price. Additionally, by writing a book you’re duplicating yourself, in the sense that, while you cannot be everywhere promoting your business, your book can stand in for you; it represents you and your business. Finally, readers love meeting authors, and will flock to book readings and signings. The bottom line is, a book enables you to reach a much wider audience and, naturally, increase your business.

2. Public Speaking. There’s quite a bit of income to be made on the public speaking circuit. Schools, corporations, non-profit organizations, government agencies, and many other kinds of groups are always looking for experts on topics of interest to speak at their meetings and conventions. To be invited, though, people have to know about you, and they usually find out about speakers through their books. You can sign with a Speakers Bureau, of which there are many – and they expect to see a book. A good speaker can earn upwards of $5000-7000 per appearance – and that’s on the lower end– but you need to have that book by way of introduction.

3. Workshops. As with public speaking, groups are always looking for experts to offer workshops at conferences that last anywhere from a day to a week, and they pay handsomely for the right teacher. Again, they tend to hire authors: to most people, a book signifies intelligence and gives you an air of authority. People feel safer hiring someone they don’t know well, or at all, when they’ve written a book. It proves they know what they’re talking about.

4. Trainer/Continuing Education Units. Most schools of higher learning offer Continuing Education Units (CEUs) to students – accountants, nurses, lawyers, etc. – for attending workshops and trainings. If you’ve written a book, you can be certified to provide CEUs, increasing your pool of clients. I worked with a PhD who’s an expert on child psychology. Since publishing her book she’s been able to realize her dream of travel, going all around the country training educators how to heal children.

5. High-End Consulting. Maybe you’re already being called upon as a consultant to individual or group clientele; if so, you know how lucrative consulting can be. A book is something tangible that attracts the attention of large corporations and high-end entrepreneurs. It’s also something to give your clients as an adjunct to in-person consultation. With a book you automatically increase your fees.

6. Product Placement. Corporations and their PR agencies look for appropriate books in which to promote their products. With the right marketing and eventual visibility as a celebrity expert, you can get paid for mentioning products and services in your book. One author sold placement of a line of female products such as lingerie, toiletries, and hair products in her best-selling dating book; for each mention she was paid $10,000.

7. Expert Placements. Some authors invite other experts in the same or related fields to write guest chapters for their books, and then include information on their products or services that are relevant – but don’t compete with! – theirs. In this way you automatically increase your audience by attracting your guests’ followers, and, especially if they’re famous, you can significantly expand your business.

8. Marketing Tool. A book is a vital component of an effective marketing plan. Once your book is done, you’ll no doubt sit down and brainstorm with your coaching team, targeting people and places to send complimentary copies for reviews and publicity. This can be an exciting, idea-popping process, and can go a long way towards the creation of a comprehensive marketing plan for your core business.

9. Selling Foreign Rights. Your book might be bought by a publisher who wants to translate it into Spanish, Vietnamese, French – every language represents a potential audience. I had this experience with my book Goal Digger: a Korean publisher saw the book on Amazon, and called to ask if they could buy the rights. I agreed, and eight months later they sent me a check – possibly the easiest money I’ve ever made.

(This is called pull, as opposed to push, marketing. The latter comprises all the things you do to promote your business, while pull marketing occurs when clients simply fall into your lap – which is more likely to happen when you have a book out there.)

10. Coaching. Readers might want to further enhance their understanding of your book’s content by having you directly teach them the philosophies and principles outlined in it. I once helped a group of women publish a book on networking; now, because of their book, they’re being hired to coach other groups of women on networking and client acquisition techniques.

11. Become a Bestseller. Okay, it’s rare that a book written to promote a business ends up reaching the sales heights that comprise best-sellerdom – rare, but not unheard of. The people who wrote the first Chicken Soup for The Soul book had no idea it would end up as a runaway best-seller, becoming so popular it spawned several more Chicken Soup books for targeted audiences such as women, Christians, and others. So it can happen. It’s good news for writers that the New York Times Best-Seller List is no longer the only game in town: regional newspapers now put out lists of what’s being read in their geographical areas, as do niche magazines and bookstores, both chains and independents. The more educational content your book provides beyond your specific product or service, the likelier it is to reach best-seller status. This is something you might want to think about as you map out the outline for your book.

12. Movie Rights. Again, it’s rare that a book of this kind is snapped up by Hollywood, but it does happen. Moneyball, by Michael Lewis, which describes a system of selecting baseball players for major league teams, was to be a movie, with Brad Pitt in the starring role. (Unfortunately, the project was dropped halfway through production.) A book that did make it to the cineplex is Julie and Julia, one woman’s adventure cooking all the dishes in a Julia Child cookbook. Starring Meryl Streep as Julia Child, it’s received both critical and public acclaim.

13. Public Relations. What could be a better PR tool than a book? It’s your ticket onto television, radio talk shows, podcasts, videocasts, and blogs. Your little book goes out into the world as an ambassador for your business, and in roll invitations to appear places, reaching wide audiences, and expanding your business. Which can lead to…

14. …Celebrityhood. If you’re the kind of person who thrives under the spotlights – and you might not even know yet if you are – then you’ll love the life of a celebrity that publicity from a book can bring about. Think Suze Orman. Martha Stewart. Donald Trump. We all recognize these names from television – people who began, just like you and me, as entrepreneurs writing their first books as marketing tools. They’re now widely recognized as the top experts in their respective fields, get called by CNN and MSNBC to serve as news pundits, and regularly appear on The Today Show and other popular programs. In recent years, authors have even been asked to do their own reality shows. If celebrityhood with all its glamour and glitz appeals to you, remember: the first step down the red carpet is to write that book!

15. Non-Profit Organizations. You can package and sell books in bulk – usually discounted or at cost – to non-profit organizations for use in their fundraising drives. The group puts them into gift bags or donor baskets used to solicit donations. In this way your book finds its way to donors and philantophists, who are frequently high-income or wealthy. This is a win/win situation for everyone involved.

16. Corporate Sponsorships (see below). After you’ve written a book and developed your platform enough to make you a business celebrity, doors to corporate sponsorships will open up. David Bach, the author of The Automatic Millionare and Smart Women Finish Rich obtained sponsorship from Wells Fargo Bank, becoming a spokesperson for their financial services.

David Bach for Wells Fargo

Long-term homeownership is the key to growing wealth and financial security. The Great American Homeowner Challenge, sponsored by Wells Fargo Home Mortgage and financial coach David Bach, is inspiring millions of Americans to buy a first, second or investment home. “The single most important investment a person will ever make is a home — it is the secret to building life-long security.”- David Bach, The Automatic Millionaire HomeownerTM .

17. Repurpose Your Book. Finally, books these days have way more than one or two lives. Time was, a book came out in hardback, and a year later in paper, after which it hit the remainders pile. When audiotapes became a trend, books got a third spin. Today, thanks to the Internet, a book has even more incarnations: as an e-book and a podcast, to name just two. As technology changes and grows, we’ll no doubt see more ways to increase a book’s lifetime and, therefore, its earning potential.

Now that you know 17 ways to make money on your book, what are you waiting for? Write that book!

The 5 pros to hiring a ghostwriter for your business book…

Many busy business owners, entrepreneurs and professionals who want to write a book usually have the following complaint: I don’t have enough time to write a book.

This is when I say, Have someone write it for you!

Most savvy business owners outsource their accounting, administrative and IT work – so why not outsource book writing! So, to make you feel at ease, I thought I would list some of the pros of hiring a ghostwriter for your business book.

The Pros of Hiring a Ghostwriter:
1. Time is money/money is time. While your ghostwriter is busy working on your book for three to sixteen hours a day, you’ll use that time to work on aspects of your business that, unlike your book, nobody else but you can do.
2. Professionalism Shows.Your book is almost certain to be of higher quality if a professional writes it than if you, an amateur, do so.
3. Industry Know-How. Most experienced writers have some knowledge of the publishing industry, perhaps even connections they’re willing to share. Some market this as part of their service: they’ll help you find an agent or publisher, and guide you through the process. Those with extensive expertise in this area charge higher fees.
4. Practice. The necessity of explaining your business to the writer will force you to learn how to precisely articulate your services and/or products. This is excellent practice for public speaking, media appearances, and other PR efforts.
5. Future Teamwork. If you’re lucky enough to find someone with whom you work well, someone you like and trust who delivers a stellar product, then you’ve got a new professional on your team. He or she can take care of all your writing needs – brochures, press releases, etc. She or he will become familiar with your business, and grow to care about your success.

The great news is you don’t have to go at it alone. It’s better to get your book written by a ghostwriter, then to have no book at all! – AD

Protected: Complimentary Strategy Sessions with Business Book Coach!

Introverts can become published business celebrities, too

Whether you’re a chef, a doctor, wilderness explorer, technician, home decorator or psychiatrist, a well-written and vigorously promoted book will turn you into a business celebrity and a cultural influence – which translates into higher income. Some well-known published business celebrities are
• Suze Orman, financial adviser
• Dean Ornish, health expert
• Susie Bright, aka Susie Sexpert
• Depak Chopra, health expert
• Emeril, international chef
• Jamie Oliver, international chef.
You’ve probably seen most of these people on talk shows and in magazines. All of them started out simply doing a job, developing their skills and knowledge along the way, until they realized they had the foundation for a rocketing career. Despite their different specializations, all of them have one thing in common: enthusiastic, outgoing, gregarious personalities.

If you’re an introvert who’d rather face a firing squad than an audience, right about now you’re probably thinking That’s not me. I’m too shy for all that fan fare.

I say, Wrong .

Believe it or not, some of the most successful published business celebrities were once – and many still are – introverts. How is that possible? you might well ask.

To begin with, the concepts of introvert and extrovert tend to be misunderstood, simplistically defined as shy and quiet versus garrulous and friendly, respectively. Carl Jung, who first came up with these concepts, defined extroversion as predominantly concerned with and obtaining gratification from what is outside the self, while introverts are more concerned with and interested in their own mental life. Nowhere did he say one is a wallflower and the other the life of the party.

An introvert is not necessarily uncomfortable around people – it’s that the true introvert tends to think, create, and work alone; his or her best ideas emerge in the shower, and s/he doesn’t work well collaboratively, perhaps even getting agitated at meetings or brainstorming sessions. The extrovert, on the other hand, delights in bouncing ideas off others, gets inspired by people, and prefers to develop plans amid a noisy bunch of creative thinkers. Whether or not a person enjoys going to parties or chatting with friends in the supermarket is irrelevant, to their level of introversion or extroversion.

Still, if you’re an introvert the idea of spending your days networking may make you squeamish. Plus, there’s still that little matter of public speaking; again you consider forgetting the whole venture.

BUT WAIT! THERE’S MORE!

In survey after survey, people – both introverts and extroverts – admit to being more frightened of public speaking than of any other activity, including flying, becoming homeless, and even dying. And yet, after a few times onstage, even introverts can flourish behind the podium. The role of speaker or group leader comes with a kind of protective armor: you have a function to fill, much like a character in a play.

Ella Fitzgerald, George Bernard Shaw, and Robert Frost all adopted distinct stage personas for the public. Shaw, basically an introvert who wrote hundreds of plays still widely produced, created the persona of G.B.S – showman, pundit, wit, and intellectual buffoon – and was one of the most sought-after orators in England. Robert Frost presented himself as a good-natured, folksy farmer who just happened to be a poet – yet in private, he was a deep, brooding thinker. Those who knew him well acknowledged that he was a more complicated person than the humble farmer he shared with the public. (http://www.shakeyourshyness.com/shypeople.htm)

Once you’ve successfully spoken in public a few times, you may realize that not only isn’t it as scary as you imagined, but fear – which may never go away entirely – releases adrenalin, a useful hormone that functions like a big ocean wave, carrying us through the performance. For this reason, seasoned actors say they never want to completely lose the pre-performance jitters.

For more information on mastering public speaking, check out http://www.kensavage.com/archives/hints-on-how-to-loose-the-fear-of-public-speaking/

“Bail out” for Small Business Owners

For the last 4 months, I’ve worked with Silicon Valley Business Coach and former McKinsey consultant, Victor Cheng. Victor is a “big thinker”, and significant source of knowledge when it comes to creating and sustaining a profitable small business, even during a recession.

In order to help “bail out” small business owners, Victor is giving away 1 million copies of his book, The Recession-Proof Business (Get your free book HERE).

As a small business owner myself, I understand it’s scary when business gets slow – I’ve been there! But, instead of retreating, it’s best to get EDUCATED and create ACTION to build your business so that you’ll ultimately PERSEVERE. Remember – ACTION ALWAYS CANCELS OUT FEAR.

If you are a small business owner or entrepreneur, I wish you a profitable second half of 2009. – AD

Fed up with President Obama’s ongoing neglect of small business owners, San Francisco entrepreneur Victor Cheng will offer to “bail out” 1 million small business owners starting July 4, 2009.

As America’s Small Business Coach, he will be giving away 1 million copies of his book The Recession-Proof Business: Lessons from the Greatest Recession Success Stories of All Time.

“According to the Small Business Administration, small business owners create 7 out of 10 new jobs in this country. It’s crazy for Obama to be giving the big guys all the money and not doing more to help the little guys-especially when the little guys are creating the jobs that will drive our economy’s recovery,” says Cheng.
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